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« Even the Movers Are Funny. | Main | I Think I Would Go With "Boobz" »

Wednesday, July 18, 2007

One-Line Slogans

Awhile ago, I don't know why, Stephan and I were trying to come up with catchy one-line slogans for products and cities, like if you were an ad exec and you were trying to sell, for instance, the city of Indio.  I think we were talking about this because I grew up near the City of Indio, and when I was a kid, there was this big "re-branding of Indio" campaign called "Indio-- the Hub of the Valley."  I don't know why I remember this, other than the fact that apparently I had an abnormal interest in advertising campaigns when I was a child, and because even then I noticed that Indio was definitely NOT the hub of the valley, so I wondered why they were calling it that.

Anyhow, occasionally we'll come across something that really just BEGS for a one-line slogan.  Here are a few we've collected:

1.  Echo Park:  "You probably won't get stabbed."
2.  The Salton Sea:  "It doesn't smell THAT bad."
3.  Popeye's:  "When you want your chicken with a side of despair."
4.  Modell's:  The haberdasher for the discerning gentleman....with crunk teeth."
5.  Pork:  the other white meat.  The one that's bad for you.
6.  Cook's:  the beer of champagnes.

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