Awhile ago, I don't know why, Stephan and I were trying to come up with catchy one-line slogans for products and cities, like if you were an ad exec and you were trying to sell, for instance, the city of Indio. I think we were talking about this because I grew up near the City of Indio, and when I was a kid, there was this big "re-branding of Indio" campaign called "Indio-- the Hub of the Valley." I don't know why I remember this, other than the fact that apparently I had an abnormal interest in advertising campaigns when I was a child, and because even then I noticed that Indio was definitely NOT the hub of the valley, so I wondered why they were calling it that.
Anyhow, occasionally we'll come across something that really just BEGS for a one-line slogan. Here are a few we've collected:
1. Echo Park: "You probably won't get stabbed."
2. The Salton Sea: "It doesn't smell THAT bad."
3. Popeye's: "When you want your chicken with a side of despair."
4. Modell's: The haberdasher for the discerning gentleman....with crunk teeth."
5. Pork: the other white meat. The one that's bad for you.
6. Cook's: the beer of champagnes.
