Back to Jeremiah McDonald. I hope by now you’ve had a chance to watch his awesome videos.
A few weeks after I posted that critique of his network back in July, Jeremiah McDonald himself came over and left this semi-snarky comment on the article. I think you’ll find, it has several interesting insights:
My website is complete and utter crap, I will agree. My reason for even doing it was that for many years my YouTube work was spread over three different channels, and I wanted a one-stop where people could find their way to all of them. The site was established during my time working in France... It hasn’t been updated in a year and I almost forgot it existed. And again, my viral video was tailor made with the drawing component in mind, hence the blog you were disappointed by. You may be right that people from the entertainment industry wouldn’t be interested in the work I posted on my site, but nevertheless it’s a reflection of what I actually DO.
My video went viral so quickly that I was instantly thrown into a media blitz that took up every ounce of my time and energy for a period of two weeks. The Today Show contacted me within hours of the video going up, and the next morning I was making travel arrangements to go to New York and trying to get my day-to-day affairs in order. Updating my site was the furthest possible thing from my mind; keeping myself hydrated turned out to be far more important. I’ve had other videos go viral but I’d never experienced anything like this, and there’s no perfect way of dealing with it. The Internet has a way of throwing ordinary people into completely unmanageable situations, and again, I must stress, extra emails in my inbox wouldn’t have made a difference. Many people were advising me to get an agent, but even finding an agent can turn into a full-time job. I can’t just pick anybody to manage my affairs. Every task I’ve had to perform in the last few weeks has required research and careful decisions. When I stumbled on your blog yesterday, I’d assumed it was a fairly recent posting and I was actually shocked to see it was posted two days after the video went up. It’s no wonder I had two outdated examples of “press” on my website because I was too busy dealing with the press. And finally, even if this viral success doesn’t result in the sort of opportunities you were vicariously hoping for, I really see this experience as a chance to create my own opportunities.
Aside from that weird comment about how “opportunities that I am vicariously hoping for,” which is not true because I’ve had a couple of things go viral and have made the absolute most out of every opportunity that came from those things, I think his comments are totally valuable for people who are wanting to go viral.
With that in mind, I revisited his network, and was pleasantly surprised to find that he changed every single thing I mentioned! Here is the list I made, once more, with updates underneath.
- The original YouTube video that is being passed around has a link underneath it, and that link is this: https://tellmetodrawsomething.tumblr.com/
Update: The YouTube video description has been updated to include his main website, news coverage, and social media links. Well done! A +! Even the Tumblr site has a link back to his main website. Yay!
2. I visit the website, https://www.jeremiahmcdonald.com/, where frankly I am a little shocked to not his HUGE HIT VIRAL VIDEO on the homepage. Jeremiah McDonald—put your video on your homepage! Connect that branding, man!
Update: I don’t know if he did it because of my unsolicited advice, but check it out! He’s changed up his website to make things much more clear, AND he’s got that famous video on the homepage. Again, well done!
The fact that he’s got his network under control would kind of negate the rest of the steps, but let’s go down the list anyway:
Twitter: links back to his main website. Check.
Facebook Fan Page: the only thing I would add to this is a clear link back to his main website in the “About” section (before the click), and I would recommend that he change the actual name of his page, since he has far surpassed the required 25 users, and since changing the name will help with his Google Page One brand equity. I have circled both of these things in a screenshot, for your reference:
I am so awesome at circling things in PhotoShop, don't you think? I really should include that on my list of life skills.
Note: Jeremiah McDonald’s digital network is kicking ass now, so he can (and probably will) feel free to ignore my “fine tuning” advice. I’m actually adding him to my list of “Creative types doing it right,” and I’m going to start directing other disorganized creative types over to his network to observe what he’s doing right.
So, this story had a happy ending! Jeremiah McDonald is successful, his network reflects this, and future videos and projects will have a wider audience. Good for him!
Are we thinking that despite the snarky comment, he actually did go through and take all of my advice? It’s crazy how much strangers can help you if you just let them.